General Tire Returns As The Title Sponsor Of The Monster Truck Thunder Drags

The General Tire monster truck will be fielded by Hall Brothers Racing.

THE GENERAL TIRE MONSTER TRUCK TO BE FIELDED BY HALL BROTHERS RACING

INDIANAPOLIS, IN (APRIL 5, 2016) – General Tire will return as Title Sponsor of the Monster Truck Thunder Drags at Lucas Oil 4-Wheel Jamboree Nationals events in 2016. The Jamborees will be held at Allen County Fairgrounds in Lima, OH on May 20-22; at the Bloomsburg, PA Fairgrounds on July 8-10; and at the Indiana State Fairgrounds in Indianapolis on September 16-18. The competition is a key event of three weekends dedicated to “everything 4x4”. The world’s leading Monster Trucks vie in side-by-side races and in axle-wrenching freestyles at the General Tire Monster Truck Thunder Drags.

General Tire is also returning to the series with its sponsorship of The General Tire Monster Truck which will compete at the Jamborees. For 2016, one of the world’s most competitive Monster Truck Teams – Hall Brothers Racing of Champaign, IL will field the truck with Dale Benear behind the wheel. The General Tire Monster Truck will also sport an edgy new look in a fresh body wrap. Hall Brothers Racing’s RAM machines are renowned for their long list of wins, titles and world records. One of the trucks – Raminator, driven by Mark Hall broke the GUINNESS WORLD RECORDS® record for the Fastest Speed for a Monster Truck at Circuit of The Americas in Austin, Texas in December 2014, hitting a record speed of 99.10 mph.

 Benear said: “It’s been a few years since I have raced on the General Tire Monster Truck Thunder Drags series at the 4-Wheel Jamborees. I am looking forward to getting behind the wheel of the brand new General Tire Monster Truck. The competition is very tough at these events. I realize that. But I have a very strong RAM truck under me and a great crew behind me. I am confident I can get the General Tire Monster Truck into the winner’s circle this year. With both General Tire and RAM trucks as series sponsors of the 4-Wheel Jamborees, there is a lot of pressure to do well…but I’m ready! Turn on the green light! Let’s Go!”

Dale Benear Driver of The General Tire Monster Truck

“We’re thrilled to return as the title sponsor of the Monster Truck Thunder Drags,” said Travis Roffler, director of marketing for General Tire. “We think fans will love the new General Tire paint scheme on the Hall Brothers Racing monster truck and can’t wait to see Dale (Benear, driver) back behind the wheel.”

About The Promotion Co. Inc. – Family Events The 4-Wheel Jamboree Nationals brand is produced by The Promotion Co. - Family Events, a division of Bonnier Corp. Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, American Photo, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries. The Family Events division, based in Indianapolis, IN, is a full service promotion and marketing firm specializing in producing family entertainment and motorsports events. The division has served more than 50 markets nationally, with 30 to 40 scheduled events per year. Leading events owned and/or produced by Family Events include the 4-Wheel Jamboree Nationals Series, the Monster Truck Nationals Series, Off-Road Expo, Street Machine and Muscle Car Nationals, Street Machine Nationals Series, Hot Bike Tour, The International Mother Road Route 66 Festival and Car Show, and the RCX Expo. A full list of events and information is provided online at familyevents.com.

Media Contact: Emily Boden Emily.Boden@bonniercorp.com (859) 991 – 2120